Inspiration

#1


#2  It goes against our nature; but the left has to start asserting its own values - By George Monbiot

"This shift [right values] has been reinforced by advertising and the media. Their fascination with power politics, their rich lists, their catalogues of the 100 most powerful, influential, intelligent or beautiful people, their obsessive promotion of celebrity, fashion, fast cars, expensive holidays: all inculcate extrinsic values. By generating feelings of insecurity and inadequacy – which means reducing self-acceptance – they also suppress intrinsic goals.

Advertisers, who employ plenty of psychologists, are well aware of this. Crompton quotes Guy Murphy, global planning director for JWT: marketers "should see themselves as trying to manipulate culture; being social engineers, not brand managers; manipulating cultural forces, not brand impressions". The more they foster extrinsic values, the easier it is to sell products. Rightwing politicians have also, instinctively, understood the importance of values in changing the political map. Margaret Thatcher famously remarked that "economics are the method; the object is to change the heart and soul".